Making your Facebook presence attractive to employers
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Facebook can be used as an effective tool to project your life, aspirations and more. Instead of using it as an information communication platform, you can actually use it to showcase your professional life. While Linkedin is traditionally used for professional and career enhancement, Facebook has a much broader reach than LinkedIn. In fact, Facebook is the most popular social networking website in the world.
Even if you’re not actively searching for a job on Facebook, you can be sure that many prospective employers will search Facebook for your name in order to evaluate your profile. This gives you added incentive to refrain from posting that drunk picture of you from last weekend. However, you can choose to be more proactive, and then actually construct your profile to appear attractive to prospective employers.
So how do you use it? Well, for one, you can meticulously craft your preferences, likes and dislikes, and hobbies to reflect what potential employers value. So instead of like a particular brand of coffee, you can state your preference for your professional trades book. Instead of proclaiming your love for a heavy metal music album, for example, youi can choose to “like” a particular philosophy book instead. You know where we’re going: be creative and make your profile exude that professional aura.
